Thursday 23 August 2007

D&D formulates and launches Fonterra’s Sustainability Plan & CSR Strategy

Commissioned by Fonterra Brands Lanka Ltd. (FBL) in 2006, D&D Strategic Solutions (Private) Limited formulated and presented the FBL Sustainability Plan and CSR Strategy themed “Ensuring Wellbeing for Sustainability”. In May 2007 D&D was once again commissioned by FBL to launch the CSR Strategy with selected key goals in mind. The project was lead by sustainability and CSR expert Mr. Uchita de Zoysa and comprised of a high profile team of experts.

Fonterra is Sri Lanka’s leading dairy company with flagship brands such as Anchor, Raththi, Newdale and Anelene. Fonterra is the world's leading dairy exporter and is currently ranked sixth by turnover among the world's dairy companies. Fonterra Co-operative Group was formed in 2001 and has become the world’s largest dairy exporter with over 11,000 shareholders. The company export 95 per cent of their New Zealand-made dairy products to customers and consumers in more than 140 countries. Fonterra’s milk tankers collect 14 billion litres of milk every year. That’s enough to give every person in the world two glasses of milk.

Sustainability is at the heart of Fonterra - being a sustainable co-operative is the Foundation Theme in the strategy. This recognises the need to continue building a business that is both environmentally and economically sustainable.

It was a rewarding experience to have designed FBL’s corporate sustainability plan and CSR strategy through an in-depth survey and a systematic analysis. To our knowledge, this is the first time that a Sri Lankan organization had been commissioned to conduct such an in-depth and scientific study on CSR, especially in the consumer products based industry.

“Ensuring Wellbeing for Sustainability” is a comprehensive proposal custom designed to guide FBL towards corporate sustainability. It also provides pathways towards developing a sustainable dairy industry in Sri Lanka. As the leader in Sri Lankan dairy, FBL can now confidently guide the destination of Sri Lanka’s dairy sector.